Snap Launches Specs AR Glasses Priced at $2,195 with Standalone Design and Limited Initial Markets
51Framing Analysis
Snap introduced Specs, its new standalone AR glasses, on Tuesday at a price of $2,195 requiring a $200 refundable deposit, with shipments planned later this year in the United States, United Kingdom, and France. The product follows more than $3.5 billion in cumulative investment by Snap and builds on the company's 2016 Spectacles launch. Coverage of the announcement and related investor discussions has been limited to left-center sources.