Apple is increasing the monthly price of its Apple TV+ streaming service to $14.99 in the United States, with the change taking effect immediately and also applying to Apple One bundles. The adjustment covers access to series including Ted Lasso, Severance, and Widow’s Bay. Two sources, Variety and Forbes, report the details.
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“‘Ted Lasso,’ ‘Widow’s Bay’ And ‘Severance’ Get Expensive As Apple TV Raises Prices - Forbes”
Read at Forbes →Apple’s price hike to $14.99 passes costs to consumers and reduces access to programming for lower-income and minority households already facing inflation.
“Equity of access to cultural content controlled by large corporations”
The increase shows tech firms raising rates despite strong finances and underscores reliance on platforms that carry specific cultural messaging in shows like Ted Lasso and Severance.
“Market behavior of dominant tech companies and cultural content”
Apple’s pricing decision is a voluntary exercise of property rights in a competitive market where subscribers can cancel or switch without coercion.
“Consumer consent and absence of state mandates”
All three views accept cost and competition as drivers while overlooking Apple’s margins, the service’s loss-making history, and the small share of the library represented by the highlighted titles.
“Profitability data and subscriber motivations beyond specific shows”
Ratings by MBFC
Apple TV+ Raises U.S. Subscription Price to $14.99 per Month Effective Immediately You are here